The Moss Group has a long history of working within the wine industry, most particularly with the various bodies that support the development of the industry. Our key focus has been on developing strategies for the broader industry, the implementation of which are then overseen and supported by the various industry bodies. Over the past 10 years, we have worked closely with industry bodies and industry role players to develop, amongst other things, the overarching wine industry strategy, a domestic market growth strategy, a holistic export growth strategy, a plantimprovement strategy and an industry communications strategy.
However, our greatest involvement with the industry has been the process of designing, establishing and supporting the implementation of an overarching industry body, namely SA Wine NPC. The process began in 2018, shortly after the development of the revised industry strategy, where we were engaged to support the various industry bodies in identifying and resolving areas of overlap and duplication, and in supporting them to work more collaboratively towards implementing the industry strategy. After extensive reviews and deep stakeholder engagement, we proposed the integration of many of the industry bodies into one umbrella body.
The Moss Group played an integral role in designing the new organisation, establishing the governance structures, and preparing for implementation. SA Wine NPC commenced operations on 01 July 2023 and brings together under its umbrella the majority of the industry support functions. Most importantly, it has for the first time, also effectively brought together the full value chain of industry players, supporting the industry from vineyard to bottle on shelf.