We don’t develop sustainability strategies, we develop strategies that deliver sustainable outcomes.

Critical thinking, coupled with intuition and a vision for a better future, helps us identify and solve challenging strategic problems. We always strive to see the holistic, bigger picture and seek ways to deliver maximum impact for all.

We’re on a mission to demystify strategy development. Strategy development shouldn’t be intimidating. Nor should it be an exercise that is done every 3-5 years by an Executive team and then forgotten about.

We therefore work hand-in-hand with our clients to develop strategies that they know they can implement well, that can motivate their people and that drive real change.  We support our clients in embedding a strategic way of thinking into their business, so that it becomes a way of life and not just a process.


Understanding the As-Is
We conduct meaningful research to understand the context and dynamics of a business. Our research typically includes both desktop research and stakeholder engagement.
Start with the why
Our launching point is defining the organisational purpose – the why. Only once this is established, can the how and what be articulated.
Strategies that enable implementation
We package strategies in an easy-to-use manner and equip individuals with the tools they need to bring their strategies to life.
Implementation support
We guide and support Executive and Senior Management teams in implementing their strategies.
We have rich experience translating solutions to sustainability and ESG issues into commercial businesses.


We have extensive experience developing business strategies for individual corporate clients.

Although much of our work is in the retail sector, our experience spans a diverse range of industries, from wine to healthcare. Social, environmental and economic sustainability objectives that align with the Sustainable Development Goals are common to all our strategies.

We are proud to have worked with several great South African brands in this space, including The SPAR Group, Johnson & Johnson and the Mr Price Group.

We also have experience developing industry-level or multi-party strategies.

These strategies tend to address multifaceted and complex challenges common to industry players across a particular sector.

Our varied and deep experience in strategy, facilitation and sustainable development is a powerful resource for industry bodies, cross-sector collaboration initiatives and other stakeholders. We combine content expertise and process facilitation to ensure that conversations are robust, actions are practical and buy-ins are achieved across various stakeholder groups.

The South African Textile and Apparel sector, the Wine industry and Packaging industry have been three areas where we’ve had extensive involvement over the past 8 years.

In the Field…

The SPAR Group is one of our longest-standing clients. Our journey with SPAR has helped them become a truly sustainable business. While our core involvement has been consulting on strategy, we have helped SPAR with a number of other projects. We love working with the many entities that make up The SPAR Group, a company whose core values resonate with our own.

Under the mandate of the Southern African Sustainable Textile and Apparel Cluster (SASTAC), The Moss Group developed an industry-wide strategy for South Africa’s once-thriving Cotton Industry. Our approach saw players from across the value chain, from farm to retail, come together for the first time – a truly historic process and something which we were proud to have facilitated.

Consider this…

Does the thought of developing a strategy make you want to run a mile? Strategies shouldn’t be dreaded. In fact, strategising can be a lot of fun if you have the right people guiding you. It can also mean the difference between an outcome that benefits only your organisation over the short term and one that generates broad value over the long term (the mark of a truly sustainable organisation).

No matter where you are in your business, sustainability or ESG journey, we can help.